Your brand challenge. From fuzzy to focused in 2 minutes.
5 questions. 2 minutes. A competitive brief your team can actually build from.
Built for life science brand leaders.
ADMIN INTERFACE
01 of 05
Let's start with the basics
Which brand are you working on, and what's your role?
Enter a brand name to get started
Found it!
Company:
Boehringer Ingelheim
TA:
Cardiovascular/Metabolic Disease
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Brand Lead
Market Access Lead
Marketing Lead
Sales Lead
02 of 05
Based on what we know about
Talzenna
What's the biggest challenge Talzenna needs to address right now?
Step-therapy requirements are blocking eligible patients even though coverage exists
AbbVie's two-product franchise is gaining payer leverage we can't easily match
Physicians default to triptans — not because they prefer them, but because prescribing Nurtec feels harder
Tell me a little more?
ADMIN INTERFACE
02 of 02
Based on what we know about
Talzenna
What's the biggest challenge Talzenna needs to address right now?
03 of 05
External Factors
What external barriers make solving this harder than it should be?
Select all that apply
Payers treat our drug and cheaper alternatives as clinically equivalent — making any access argument an uphill fight
Competitors are gaining formulary leverage or bundling products in ways that shift prescriber behavior
HCPs have low awareness or confidence in the evidence — coverage alone won't fix the prescribing hesitancy
Tell me a little more?
04 of 05
Stakes and Timing
Why is it urgent to address this in the coming months, not next year?
Select all that apply
A competitor is making moves that will change our position if we don't respond soon
Leadership needs to show a credible growth plan — the next planning cycle is the forcing function
Every month of delay is patients not treated and revenue not captured — the cost of inaction is compounding
Tell me a little more?
05 of 05
The Payoff
If you solved this, what would you have that you don't have today?
Select all that apply
Revenue growth — more patients starting and staying on therapy
Competitive differentiation — a clearer position that payers and HCPs can see
A story for leadership — a credible plan to present at the next planning cycle
Tell me a little more?
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Building your Brand Challenge Brief
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Building your Brand Challenge Brief
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